Confidence Score - Communities

Confidence Score is a proprietary system for determining if a survey respondent is authentic.

Process Flow:

1. User registers to be part of a panel.
2. System Administrators setup a set of demographic questions (Gender, Income etc.)
   • a. For each question they assign a confidence score (0-100)
   • b. 0 = Very Unlikely to change over time - Ex. Gender
   • c. 100 = Very likely to change over time - Ex. #of kids
3. User initially is assigned a confidence score of 100
4. User then gets invited to surveys - as part of the survey - injected dynamically into the survey will be "re-profile" question.
   • a. The Re-Profile question is a random question from the list of profiling questions.
   • b. User gets asked the Re-Profile question and the response is compared to the original response.
   • c. If the response is the same - the User's confidence score remains unaffected
   • d. If the response is different the users confidence score is multiplied by the beta
   • i. Beta = Question confidence Score / 100
5. System administrators can then filter future surveys based on the confidence score assigned to a user.

Go to: Communities >> Profile >> Global Community Member Profile

You can assign confidence score when adding a user custom field.